From Local Installer to National Brand
Watt a Journey.
A Nationally Visible Solar Brand.
In 12 months, we helped The Solar Co go from a well-regarded local installer to a solar and EV charging brand homeowners see in the national press and search for by name. Digital PR, SEO and partnerships combined to deliver 283 pieces of national coverage and a 79% rise in website enquiries, without relying on paid search.
The Challenge
Known locally. Invisible nationally.
Founded to deliver the highest standards in solar installation across the South East, The Solar Co was already known for quality workmanship, but lacked digital visibility. Thousands of homeowners were researching solar panels and home EV chargers online, and The Solar Co simply wasn't being found.
Solar and EV charging are big investments. Homeowners need to trust the installer, understand the costs and feel confident the technology suits their home. Organic visibility was fragmented, most leads came from referrals, and the business had no scalable way to grow. The goal: turn a trusted local installer into a discoverable, data-driven national brand, without losing its personal touch.
What We Set Out To Do
Four pillars. One solar brand.
Digital: Building an Expert-Led Solar Brand
Local pages, expert content and reviews to show real experience, backed by data-led digital PR that put The Solar Co in front of national audiences.
Data: Turning Search & Lead Data into Insight
Separate GBP data from organic reporting to understand the full customer journey and identify the highest-intent regions and queries.
Partnerships: Reaching Customers Ready to Act
Connect The Solar Co with The Energy Shop's 2M+ annual visitors, reaching homeowners who are already looking to cut their energy bills.
Platforms: Building Foundations for Scale
Dynamic location templates, unified tracking, structured data and CRO testing across the quoting platform, so growth doesn't come at the cost of quality.
How We Did It
Strategy & Tactics
Three proactive, data-led campaigns a month, plus always-on reactive PR answering journalist requests with expert commentary from The Solar Co's spokesperson. The result: 283 pieces of national coverage in 12 months.
Created 22 location-specific pages optimised for visibility and conversion, with FAQs expanded from 4 to 9 questions per page to answer local search intent directly.
Built a blog content strategy anchored in genuine expertise, not keyword density, avoiding "digital landfill" and improving organic trust signals across the domain.
Integrated review management processes to keep Google Business Profile responses within 24 hours, maintaining strong local trust signals and Map Pack presence.
Connected The Solar Co's quote engine into The Energy Shop's comparison journey, delivering bottom-of-funnel leads from 2M+ annual visitors already searching for ways to cut energy bills.
Separated GBP data from organic reporting to identify the highest-intent regions, including Woolwich and West Wickham, and attribute conversions accurately across campaigns.
Built scalable location templates for national rollout, introduced structured data for AI Overview inclusion, and ran CRO testing on the quoting platform to improve enquiry rates.
Digital PR Highlights
Stories homeowners actually care about.
We turned The Solar Co's expertise into a steady stream of news: savings-led research, timely advice and real homeowner stories. Every piece gave readers a reason to trust the brand, and a route back to the site.
Reactive PR
Solar owners and the tax deadline
A January story warned solar owners about possible self-assessment obligations ahead of the deadline.
Featured in: Daily Express, GB News, Birmingham Live, Chronicle Live, Homebuilding & Renovating
EV Charging
Blocked driveways, 17 placements
Advice for drivers whose driveway gets blocked linked home EV charging to an everyday frustration. Separate research into London's best boroughs for public chargers was published by Hackney Council.
Featured in: The Mirror, Daily Express, Manchester Evening News
Homeowner Stories
Real savings, real customers
Customer case studies made the savings tangible, including one homeowner's story of cutting thousands from their energy bills, published as a linked Daily Express feature.
The Proof
The Results
October 2025 to September 2026 vs. the previous 12 months. Sources: GA4, Google Search Console, Ahrefs.
Before Grid53, almost all of our work came through word of mouth. A year on, we're in the national press most weeks, enquiries come through the website every day, and homeowners already know who we are before they pick up the phone. Grid53 understand energy and they understand our customers. The results gave us the confidence to invest more and grow into new areas.
George, The Solar Co
What's Next
After 12 months, The Solar Co renewed and increased its investment with Grid53 by 120%.
The new scope adds paid media, retargeting and more content alongside digital PR. With a strong organic engine underneath, The Solar Co can now use paid search to grow into new coverage areas, rather than to fill gaps.
Want results like these for your business?
We've done it before and we'll do it again. Let's talk about what growth looks like for you.
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Wirral, United Kingdom
