From Local Installer to National Brand
Watt a Journey —
A Nationally Visible Solar Brand.
We helped The Solar Co evolve from a regional solar installer into one of the UK's most visible renewable energy brands — building a scalable inbound engine that delivers qualified leads daily and positions them as a trusted voice in the UK solar market.
The Challenge
Known locally. Invisible nationally.
Founded to deliver the highest standards in solar installation across the South East, The Solar Co was already known for quality workmanship — but lacked digital visibility. Thousands of homeowners were actively researching solar online, and The Solar Co simply wasn't being found.
Organic visibility was fragmented, most leads came from referrals, and the business had no scalable digital growth engine. The goal: turn a trusted local installer into a discoverable, data-driven national brand — without losing its personal touch.
What We Set Out To Do
Four pillars. One solar brand.
Digital — Building an EEAT-Driven Solar Brand
Restructure the digital presence around Google's EEAT principles, creating local pages, content, and conversion flows that reflect real expertise.
Data — Turning Search & Lead Data into Insight
Separate GBP data from organic reporting to understand the full customer journey and identify the highest-intent regions and queries.
Partnerships — Powering High-Intent Lead Generation
Connect The Solar Co with The Energy Shop's 2M+ annual traffic, delivering bottom-of-funnel leads from users already looking to reduce energy bills.
Platforms — Building Foundations for Scale
Dynamic location templates, unified tracking, structured data, and CRO testing across the quoting platform to scale without sacrificing quality.
How We Did It
Strategy & Tactics
Created 22 location-specific pages optimised for visibility and conversion, with FAQs expanded from 4 to 9 questions per page to directly answer local search intent.
Built a blog content strategy anchored in genuine expertise — not keyword density — avoiding "digital landfill" and improving organic trust signals across the domain.
Integrated review management processes to keep Google Business Profile responses within 24 hours, maintaining strong local trust signals and Map Pack presence.
Connected The Solar Co's quote engine into The Energy Shop's comparison journey, delivering bottom-of-funnel leads from 2M+ annual visitors already searching for ways to cut energy bills.
Separated GBP data from organic reporting to identify the highest-intent regions — including Woolwich and West Wickham — and attribute conversions accurately across campaigns.
Built scalable location templates for national rollout, introduced structured data for AI Overview inclusion, and ran CRO testing on the quoting platform to improve enquiry rates.
The Proof
The Results
What's Next
Expanding the partnership model to additional energy affiliates and scaling local dominance across every major South-East postcode.
The Solar Co is now a benchmark for how quality, data and partnerships can drive growth in the renewable energy sector — and this is only the beginning.
Want results like these for your business?
We've done it before and we'll do it again. Let's talk about what growth looks like for you.
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Wirral, United Kingdom
