From Prototype to Powerhouse
Supercharging Partful's Organic Growth.
We helped Partful evolve from an innovative 3D parts catalogue startup into one of the most visible platforms in the eMobility and Energy OEM sectors — driving consistent growth in traffic, leads and authority using our DDPP framework.
The Challenge
Great product. Not enough people knew about it.
Partful's 3D interactive parts catalogues and work instructions platform already had strong product-market fit in the eMobility and Energy OEM sectors. But brand visibility lagged far behind their innovation — while competitors dominated organic search for generic "EPC" and "work instructions" terms.
The goal was clear: make Partful the first name OEMs think of when searching for digital aftersales solutions.
What We Set Out To Do
Four pillars. One clear mission.
Digital — Visibility Through Content & Conversion
Build a new SEO architecture with topical depth, a Solutions hub, and long-form content that ranks.
Data — Search Insights into Strategic Advantage
Build keyword universes by persona and industry, connect content output to MQL performance, and track AI visibility.
Partnerships — Content Collaboration & Category Growth
Support internal marketing and leadership teams with co-marketing, LinkedIn strategy and high-intent MQL campaigns.
Platforms — Scaling with the Right Infrastructure
Schema markup, internal linking, and reporting dashboards connecting performance to ROI for monthly board packs.
How We Did It
Strategy & Tactics
Launched a "Solutions" hub targeting E-Mobility and Energy verticals. Optimised hero imagery, CTAs and navigation to improve UX and conversion.
Created in-depth content like "How to Build an Automated 3D Parts Catalog from CAD Files" — now ranking top 3 for multiple high-value queries.
Implemented schema markup site-wide and tracked LLM visibility — securing Partful's presence in emerging AI-generated search results.
Built keyword universes segmented by persona (OEM, dealer, distributor) and benchmarked against Cortona3D to identify content gaps and priority themes.
Worked with Partful's Head of Marketing to weave "Free 3D Catalog Build" campaigns into SEO content, driving measurable high-intent leads.
Streamlined internal linking to reinforce topical authority, and built monthly reporting dashboards connecting organic performance directly to revenue.
The Proof
The Results
We've been working with Stonechat Digital on our SEO strategy and have been impressed with the results so far. Stefan, our SEO expert, is knowledgeable, proactive, and great at explaining complex concepts in a clear, practical way. The team are responsive and genuinely care about driving meaningful results.
Kaitlyn Chiu
Head of Marketing, Partful
Want results like these for your business?
We've done it before and we'll do it again. Let's talk about what growth looks like for you.
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Wirral, United Kingdom
