A David & Goliath Gift Basket Story
237% Revenue Growth.
300% More Visibility.
Broadway Basketeers is a US-based gift basket delivery company specialising in premium kosher gift baskets. Operating against established giants like GourmetGiftBaskets.com and Harry & David, they needed to carve out their niche and dominate search — and that's exactly what we delivered.
The Challenge
Starting from a difficult position
Before partnering with us, Broadway Basketeers had fallen victim to black hat SEO tactics, leaving them with a toxic backlink profile. Despite disavowing these links, several key category URLs remained blacklisted by Google — making it near-impossible to rank in the top 30 for high-value gift basket queries.
Their website also suffered from poor UX that actively hurt conversions, and PPC campaigns were burning budget without profitable returns.
What We Set Out To Do
Four clear objectives
Redesign the website
Improve UX and conversion rate with a visually appealing, easy-to-navigate site.
Increase organic traffic
Comprehensive SEO strategy to dominate rankings for gift basket queries.
Grow organic sales & revenue
Drive revenue growth by combining traffic gains with conversion optimisation.
Achieve positive ROAS via PPC
Rebuild PPC campaigns with efficient targeting and proper budget allocation.
How We Did It
Strategy & Tactics
Thorough analysis of SEO, PPC and UX strategies across the competitive landscape.
Revamped product listings and added high-quality photography to improve UX and CVR.
Regular comprehensive audits to fix crawlability and indexation issues.
Identified and disavowed harmful links from previous black hat campaigns.
Removed outdated categories, enhanced existing ones, optimised titles, meta and headings.
Created targeted content addressing specific search queries of the audience.
Revamped account structure for efficient targeting, budget allocation and ROAS.
The Proof
The Results
Want results like these for your business?
We've done it before and we'll do it again. Let's talk about what growth looks like for you.
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Wirral, United Kingdom
